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Governance structures

  • Who  is the owner of the brand in each of the 3 chains ? What type of rights is given to the owner ?
  • Decision rights
  • Control
  • Specifications/requirements
  • What is the degree of influence of the institutional environment of each chain ?
  • Strong
  • Low
  • average
  • What are the differences between the legal environments of the 3 chains ? Is its influence weak or strong ? Why ?
  • Give an example  of governance considering :
  • Market
  • Hybrid (contract…)
  • Hierarchy (integration)
  • Indentify similarities and differences between governance structures in each stage of the supply chain of the three cases, according to the governance characteristics:

Purpose of exchange:
single transaction versus long-term relationship

Nature of communication:
anonymous versus firm to  firm

Formality of exchange:
formal versus informal

Type of contract:
classic (closed) versus relational (open)

  • Describe the role and position of the coordinating actor in each of the three cases
  •  Is there, to your opinion, room for improvement in the three cases?

Assignment for employees

  • Describe governance structures in your own supply chain according to the governance characteristics:   

Purpose of exchange:
single transaction versus long-term relationship

Nature of communication:
anonymous versus firm to  firm

Formality of exchange:
formal versus informal

Type of contract:
classic (closed) versus relational (open)

  • Define bottlenecks and opportunities for improvement
  • Compare your governance structures with the cases. Would you expect similar bottlenecks in the cases?

Assignment for students

  • Indentify similarities and differences between governance structures in each stage of the supply chain of the three cases, according to the governance characteristics:

Purpose of exchange:
single transaction versus long-term relationship

Nature of communication:
anonymous versus firm to  firm

Formality of exchange:
formal versus informal

Type of contract:
classic (closed) versus relational (open)

  • Describe the role and position of the coordinating actor in each of the three cases
  •  Is there, to your opinion, room for improvement in the three cases?