Gate 6: Post-launch review
First of all, it is important to detect any problems that affect the company's value chain (from purchasing of resources to selling the final product) or may even affect customer satisfaction, in case the product does not perform as intended.
In addition, it is imperative to assess whether the product is performing according to pre-defined expectations. A good stage at which to review the project and the product's performance is at some point after commercialization, when the product becomes a 'regular product' in the company's product portfolio. Performance is then assessed with the latest data on revenues, costs, expenditures, profits etc.
The NPD project is concluded with a post-audit that analyses the strengths and weaknesses of the complete NPD process. What we can learn from this project? How can we do the next one better?