A company's mission constitutes the future picture of how you want the company to develop. The mission is the management's view of what the company wants to achieve in the future. And sometimes it is developed with the entire organization participating in order to establish it. The purpose of the mission is to motivate and involve all employees and managers, while setting out a framework for the formation of goals and strategies. It is the 'soul' or 'spirit' behind the image that a company wants to present to its stakeholders.