Table of Contents

  1. Introduction
    1. Objectives
    2. Learning goals
    3. Teacher page
  2. Company strategy
    1. Corporate mission
    2. Business example: Mission
    3. Corporate strategy
    4. Strategic planning process within business units
    5. Business example: strategy
    6. Four examples of new strategies
    7. Exercise: What is your company's strategy?
    8. Summary
  3. Introducing the NPD process
    1. Innovation and innovativeness
  4. Idea stage: discovery
    1. About ideas and creativity
    2. Sources for new ideas
    3. Four examples of idea generation
    4. Stimulating ideas
    5. Summary
  5. Gate 1: Idea screening
  6. Stage 1: Scoping
  7. Gate 2: Second screening
  8. Stage 2: Build the business case
    1. Concept development
    2. Concept testing
    3. Four examples of concepts
  9. Gate 3: Go-no go development
  10. Stage 3: Development
  11. Gate 4: Go-no go testing
  12. Stage 4: Testing and validation
  13. Gate 5: Go-no go launch
  14. Stage 5: Launch
  15. Gate 6: Post-launch review
  16. Completion
    1. Comments
    2. Self-assessment
    3. Key messages
    4. Further reading
    5. Evaluation