Strategic new product development

Table of Contents

1. Introduction
   1. Objectives
   2. Learning goals
   3. Teacher page
2. Company strategy
   1. Corporate mission
   2. Business example: Mission
   3. Corporate strategy
   4. Strategic planning process within business units
   5. Business example: strategy
   6. Four examples of new strategies
   7. Exercise: What is your company's strategy?
   8. Summary
3. Introducing the NPD process
   1. Innovation and innovativeness
4. Idea stage: discovery
   1. About ideas and creativity
   2. Sources for new ideas
   3. Four examples of idea generation
   4. Stimulating ideas
   5. Summary
5. Gate 1: Idea screening
6. Stage 1: Scoping
7. Gate 2: Second screening
8. Stage 2: Build the business case
   1. Concept development
   2. Concept testing
   3. Four examples of concepts
9. Gate 3: Go-no go development
10. Stage 3: Development
11. Gate 4: Go-no go testing
12. Stage 4: Testing and validation
13. Gate 5: Go-no go launch
14. Stage 5: Launch
15. Gate 6: Post-launch review
16. Completion
    1. Comments
    2. Self-assessment
    3. Key messages
    4. Further reading
    5. Evaluation

Business example: Mission

VION Food Group aims to fulfil the needs and wishes of consumers with high-quality foodstuffs and ingredients, made from natural materials of agricultural origin. VION Food Group operates a business culture in which the individual's own responsibility, entrepreneurship and commitment in respect of the organization as a whole are encouraged. This results in an innovative corporate culture and environment, aimed at providing continuity and prospects for all involved. VION products and services must meet the highest safety and quality standards in order to safeguard human and animal health. VION Food Group demands commitment and motivation from its employees and offers a sound and competitive personnel policy.

VION Food Group aims for sustainability throughout the entire chain. Concern for the environment and animal health are fundamental principles. Animal welfare receives continuous attention. VION will earn the respect of, and enter into a sustainable relationship with, its stakeholders by listening to and fulfilling their needs and expectations. (Source: http://www.vionfood.com/696/Mission_and_strategy/)