Strategic new product development

Table of Contents

1. Introduction
   1. Objectives
   2. Learning goals
   3. Teacher page
2. Company strategy
   1. Corporate mission
   2. Business example: Mission
   3. Corporate strategy
   4. Strategic planning process within business units
   5. Business example: strategy
   6. Four examples of new strategies
   7. Exercise: What is your company's strategy?
   8. Summary
3. Introducing the NPD process
   1. Innovation and innovativeness
4. Idea stage: discovery
   1. About ideas and creativity
   2. Sources for new ideas
   3. Four examples of idea generation
   4. Stimulating ideas
   5. Summary
5. Gate 1: Idea screening
6. Stage 1: Scoping
7. Gate 2: Second screening
8. Stage 2: Build the business case
   1. Concept development
   2. Concept testing
   3. Four examples of concepts
9. Gate 3: Go-no go development
10. Stage 3: Development
11. Gate 4: Go-no go testing
12. Stage 4: Testing and validation
13. Gate 5: Go-no go launch
14. Stage 5: Launch
15. Gate 6: Post-launch review
16. Completion
    1. Comments
    2. Self-assessment
    3. Key messages
    4. Further reading
    5. Evaluation

Objectives

This learning resource provides information on new product development with special focus on the pork sector.

For employees in industry (5 notional study hours; 1/4 ECTS):

1. Read the information about company strategy.
2. Read the information about the NPD process.
3. Fill in the templates.
4. Post your comments on the comments page.
5. Do the self-assessment.
6. Read the key messages.

For students in higher education (20 notional study hours; 1 ECTS):

1. Read the information about company strategy.
2. Read the information about the NPD process.
3. Read the paper by Cooper, R.G. (2009): How companies are reinventing their idea-to-launch methodologies (in the reference list).
4. Write an article to a magazine and post it on the comments page. The article should in 300 words summarize your opinions on one of the examples described in the learning resource.
5. Add at least five new definitions in our wiki (on the platform).
6. Do the self-assessment.
7. Read the key messages.