Strategic new product development

Pork chop snacks - any time ... anywhere!

Offered in grills and diners, but also in retail

• Young men (15-35 years old)
• Students and workers who often eat on the go during breaks or when travelling between meetings etc.
• Snack lovers (who eat smaller portions more often throughout the day)

Healthy tenderloin steak

Eat your favorite steak without worrying about your health! Protected by new packaging, added omega-3 fatty acids support your nutritional balance and give you energy for the day! A great-looking, tender steak that enriches your day and impresses your guests!

Product information:

• Price: N/A
• Product size: 3 ( 200g
• Point of sale (POS): retail
• (...)

Target users:

• Young and middle-aged people (25-45 years old)
• Especially women
• People with a health-oriented lifestyle
• (...)

Pork from happy pigs

We take animal welfare seriously. We guarantee that our pigs are treated in the best way and with minimum intervention. Happiness and well-being that you can taste! This product is certified to originate only from a selected group of farms that apply the highest standards of livestock treatment.

Product information:

• Cuts available: tenderloin ...
• Price: 30% added to conventional pricing
• Point of sale (POS): premium retail; speciality stores

Target users:

• People who apply ethical values to their food choices; also organic food consumers

Pork produced with low carbon emissions

This product has a carbon footprint that shows reduced carbon emissions compared to the industry average, resulting from a highly modernized production and processing chain.

Product information:

• Cuts available: tenderloin ...
• Price: 30% added to conventionally produced pork

Target users:

• People who apply ethical values to their food choices; also organic food consumers