Skip to main content

Four examples of concepts

Convenience: pork chop snacks

Pork chop snacks - any time ... anywhere!

Offered in grills and diners, but also in retail

  • Young men (15-35 years old)
  • Students and workers who often eat on the go during breaks or when travelling between meetings etc.
  • Snack lovers (who eat smaller portions more often throughout the day)



Health: added omega-3

Healthy tenderloin steak

Eat your favorite steak without worrying about your health! Protected by new packaging, added omega-3 fatty acids support your nutritional balance and give you energy for the day! A great-looking, tender steak that enriches your day and impresses your guests!

Product information:

  • Price: N/A
  • Product size: 3 ( 200g
  • Point of sale (POS): retail
  • (...)

Target users:

  • Young and middle-aged people (25-45 years old)
  • Especially women
  • People with a health-oriented lifestyle
  • (...)



Animal welfare: quality labelling about animal welfare

Pork from happy pigs

We take animal welfare seriously. We guarantee that our pigs are treated in the best way and with minimum intervention. Happiness and well-being that you can taste! This product is certified to originate only from a selected group of farms that apply the highest standards of livestock treatment.

Product information:

  • Cuts available: tenderloin ...
  • Price: 30% added to conventional pricing
  • Point of sale (POS): premium retail; speciality stores

Target users:

  • People who apply ethical values to their food choices; also organic food consumers



Sustainability: carbon footprint labelling

Pork produced with low carbon emissions

This product has a carbon footprint that shows reduced carbon emissions compared to the industry average, resulting from a highly modernized production and processing chain.

Product information:

  • Cuts available: tenderloin ...
  • Price: 30% added to conventionally produced pork

Target users:

  • People who apply ethical values to their food choices; also organic food consumers