Purpose of exchange:
single transaction versus long-term relationship

Nature of communication:
anonymous versus firm to firm

Formality of Exchange:
formal versus informal

Long-term contracts;
If products are marketed under the own brand, all companies in the production chain must be participants of the Eichenhof program. Other meat is packed and sold without a brand via retail.

An obligation to supply
exists in regard to marketing under the own brand.

No contracts