Purpose of exchange: single transaction versus long-term relationship |
Nature of communication: anonymous versus firm to firm |
Formality of Exchange: formal versus informal |
Type of contract: classic (closed) versus relational (open) |
| Predominantly long-term; 10 veterinarians serve about 80% of piglet producers | Business to business Farm-veterinarians visit piglet producers twice a year. During the visit they fill out a special check list with information about vaccination,the parasite program, performance data and health status. |
Contracts with an duration of 1 year |
Closed contract |