Exchange relationship between Farrower and Veterinarian as well as between Finisher and Veterinarian

Purpose of exchange:

single transaction versus long-term relationship

Nature of communication:

anonymous versus firm to firm

Formality of Exchange:

formal versus informal

Type of contract:

classic (closed) versus relational (open)

Predominantly long-term; 10 veterinarians serve about 80% of piglet producers

Business to business

Farm-veterinarians visit piglet producers twice a year. During the visit they fill out a special check list with information about vaccination,the parasite program, performance data and health status.

Contracts with an duration of

1 year

Closed contract