Trade fairs and conventions
Trade fairs and other events for the work sector can be a major resource for your company in finding new ideas for products. It is often important to have an understanding of what is happening both in the home market and in other parts of the world and this can be done via trade fairs. You will have different opportunities for initiatives and collaborations if you take part in a trade fair that lies outside your own market. Many trends arise locally and are afterwards spread globally. It is a great advantage to be able to identify these trends and to learn about them early, before they spread to your own market. By that time it is often too late to establish your company as an innovator in the market because you will be following the product trend rather than setting it.