| QPC | eLearning | ||||||
| Strategic New Product Development | ||||||
| SWOT analysis | ||||||
| Please mark accordingly. | ||||||
| SWOT | Performance | Importance | ||||
| Strong | Neutral | Weak | High | Medium | Low | |
| Internal environment (S + W) | ||||||
| Marketing | ||||||
| Company reputation | ||||||
| Market share | ||||||
| Customer satisfaction | ||||||
| Customer retention | ||||||
| Product quality | ||||||
| Service quality | ||||||
| Pricing effectivess | ||||||
| Distribution effectiveness | ||||||
| Promotion effectiveness | ||||||
| Sales force effectiveness | ||||||
| Innovation effectiveness | ||||||
| Geographical coverage | ||||||
| … | ||||||
| Finance | ||||||
| Cost or availability of capital | ||||||
| Cash flow | ||||||
| Financial ability | ||||||
| … | ||||||
| Manufacturing | ||||||
| Facilities | ||||||
| Economies of scale | ||||||
| Capacity | ||||||
| Able, dedicated workforce | ||||||
| Ability to product on time | ||||||
| Technical manufacturing skill | ||||||
| … | ||||||
| Organization | ||||||
| Visionary, capable leadership | ||||||
| Dedicated employees | ||||||
| Entrepreneurial orientation | ||||||
| Flexible or responsive | ||||||
| … | ||||||
| External environment (O + T) | ||||||
| Source: Adapted from Kotler & Keller, 2009. | ||||||