| QPC | eLearning Resource | ||||||
| Strategic New Product Development | ||||||
| Checklist | ||||||
| Note: The criteria selection below is a suggestion and not to be considered compulsory! | ||||||
| Please specify the criteria according to your company's strategy! | ||||||
| Please mark accordingly. | ||||||
| 1st round | 2nd round | |||||
| Strong | Check required | Weak | Strong | Check required | Weak | |
| Must meet criteria | ||||||
| Fit with corporate policy | ||||||
| Strategic fit | ||||||
| Market opportunity is given | ||||||
| Product advantage/improvement is given | ||||||
| Project is feasible | ||||||
| Sufficient resources are available | ||||||
| Idea does not affect regulations | ||||||
| Ideas contributes to corporate image | ||||||
| … | ||||||
| Need to/should meet criteria | ||||||
| Potential synergy with other product's offered | ||||||
| Target market is attractive | ||||||
| Competitive advantage for company | ||||||
| Organisational capacity available | ||||||
| Organisational restructuring required | ||||||
| Fit of operational setup | ||||||
| … | ||||||
| Source: Adapted from Cooper, 1990. | ||||||